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// 8 alternatives

Clay competitors & alternatives

8 Clay alternatives, ranked by feature overlap with Clay, then by user score and popularity.

Baseline: Clay — Free · from $149/mo.

In this set: 7 with a free tier · 7 cheaper at entry level.

  1. 1Apollo logo

    ApolloFreemium

    No reviews yet

    All-in-one sales intelligence platform combining a B2B database with sequencing and enrichment.

    • ✓ −$100/mo
    • ✓ ranks higher
    Clay vs Apollo
    Free · from $49/mo
  2. 2Gong logo

    GongContact

    No reviews yet

    Enterprise revenue intelligence platform that analyzes customer interactions to guide forecasting.

    • ✓ enterprise revenue teams running complex, high-value sales cycles
    Clay vs Gong
    Contact for pricing
  3. 3HubSpot logo

    HubSpotFreemium

    No reviews yet

    An all-in-one customer platform combining a free CRM with marketing, sales and service AI agents.

    • ✓ −$129/mo
    • ✓ ranks higher
    Free CRM · from $20/mo
  4. 4Zapier logo

    ZapierFreemium

    No reviews yet

    The market-leading integration platform, extending app-to-app automation with AI agents.

    • ✓ −$129.01/mo
    • ✓ API available
    • ✓ ranks higher
    Free · from $19.99/mo
  5. 5n8n logo

    n8nFreemium

    No reviews yet

    A fair-code, self-hostable automation platform with native AI agent tooling for technical teams.

    • ✓ −$125/mo
    • ✓ API available
    • ✓ ranks higher
    Self-host free · Cloud from €24/mo
  6. 6Copy.ai logo

    Copy.aiFreemium

    No reviews yet

    Go-to-market automation platform that generates sales and marketing copy through configurable workflows.

    • ✓ −$113/mo
    • ✓ API available
    • ✓ ranks higher
    Free plan · Pro $36/mo
  7. 7Make logo

    MakeFreemium

    No reviews yet

    A visual automation platform built for multi-step, branching workflows at competitive cost.

    • ✓ −$140/mo
    • ✓ API available
    • ✓ ranks higher
    Free · from $9/mo
  8. 8Lavender logo

    LavenderFreemium

    No reviews yet

    Sales email coaching assistant that scores drafts in real time and suggests reply-oriented improvements.

    • ✓ −$122/mo
    • ✓ API available
    Free · Pro $27/mo

Clay alternatives: FAQ

What is the best alternative to Clay?+

Closest match: Apollo. Full ranking: Apollo, Gong, HubSpot, Zapier and n8n.

Is there a free alternative to Clay?+

7 options: Zapier (freemium), HubSpot (freemium), n8n (freemium) and Apollo (freemium).

What is a cheaper alternative to Clay?+

Lowest entry price first: Make $9, Zapier $19.99, HubSpot $20 and n8n $24 — vs $149 for Clay.

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