Lately

Lately focuses on a specific slice of social media marketing: repurposing. It ingests articles, videos and podcasts, extracts segments, and generates batches of social posts, using engagement history to model which messages resonate.

Compared with Buffer, which is primarily a scheduler with AI drafting, Lately is primarily a content multiplication engine that connects to publishing tools. Teams often evaluate it alongside dedicated clip tools when video is the main source material.

Pricing is available only on request, indicating a business and agency focus. The trade-offs are evaluation friction without transparent pricing and dependence on input volume, since organizations that publish little long-form content will see limited return. Its fit is strongest where webinars, podcasts or blogs ship on a regular cadence.